Could you buy that pair of shoes? Well I almost did, but I couldn’t complete my purchase, so had to abandon in between. Well that was a sad episode of my online shopping experience.
This happens with me, you and everyone around us, when we decide to buy a specific product, we liked instantly or have been longing to buy for days, something clicks in somewhere and instead of completing the purchase and we chuck process entirely.
I know I must have caused some of you with a curved smile since this was you had gone through lately, and the reason you yourself couldn't figure out.
On the other hand, for the sellers, this very episode has some grave effects oozing out of it, and they get to chuck their revenue building tactic, as the buyer decides not to relish the purchasing journey.
This is a grave situation not just for the sellers but for the buyers as well, as sellers lose potential revenue, in the same manner, buyers don’t get the opportunity to buy those accurate products to come their home.
But have you ever thought the reason behind it?
TBH, the reason is unbeknown to many, and that’s the reason there is a high frequency of experiencing the cart abandonment.
Some people call it instinct, some call it a sudden rush of other products to be bought and some consider it to be the realization of their actual needs, well reasons can be many, but one of the ways to tackle this problem is to build trust and credibility during checkout.
Puzzled what am I referring to and why is it so important to pay heed to?
Well to grab the answer to your queries, read this post further…
What Is Shopping Cart Abandonment?
This is a very frequent process which is experienced by all e-commerce portals, which somehow disturbs the flow of the sales. It is somehow like when a user walks into a store, check every product on the aisle, and at the end leave the cart on its place, and walk out empty-handed.
In the world of e-commerce when a shopper leaves the portal without finishing the transaction, then it is called cart abandonment, and this is the concern every business wants to overcome.
How To Deal With It?
First and the foremost, you need to develop that confidence in your audience that the product they are going to buy is of good quality, and can be bought. A report suggests that there are multiple reasons, except emotional attachment to a specific shop or brand
On an honest note, the worth of an e-commerce portal creates HUGE importance and plays a BIIIIIGG role in the success of your business. Therefore the very first step in this league is to pick the efficient e-commerce portal which has the potential to help your products reach a wider audience base.
So, in this run, one portal which is really creating a difference is WAKI.
WAKI has already carved a niche for itself, much before the launch of it, since it holds multiple features like:
So, instead of explaining you here, let me take you onto a journey which can help you find out how card abandon rate can be reduced with WAKI. How about reading further...
Ensure The Quality
I know it is better said than done; for every online portal the quality of the product is always a concern and makes the consumers scared of most. Users can never get the guarantee the quality over the online. It leads to many online portals to lose the charm of attracting an audience at a higher speed.
How Waki Helps?
Well, waki offers the try me feature, which is enabled by the AR technology and allows the consumers to try the products they are planning to buy, for instance, dresses, accessories on themselves virtually, before making a final purchase.
Ensure The Right Delivery Time
The existence of the online shopping portal always creates a fuss about the efficient delivery time, because most of the time, every online delivery is supposed not to deliver on time, and always get the delivery issues. This is another reason users chuck their purchase and don't hit the buy now option.
How Waki Helps?
Waki is unique in many ways, and in the specific vertical of online delivery, it is indeed chasing away all the competitors, offering only 30-90 min delivery time, which is so attractive for the consumers, allowing them to buy their products and get them in their hands in maximum 90 min.
Ensure Multiple Payment Options
Not everyone prefers to use the credit/debit card option, and there are many consumers who don’t prefer to go for cash payments. If your portal only allows one type of payment option, warning; it’s a warning sign for you unless you offer multiple payment options to buyers, don’t expect them to love your portal.
How WAKI helps?
With WAKI users to get the option of COD- cash on delivery and CARD payment as well, which paves a healthy way for the buyers to make a purchase as per their convenience.
And above all, now WAKI is offering FREE registration to the vendors, letting the local businesses in Saudi Arabia can get a platform to promote their services.
If you are willing to take your business to the next level, don’t wait for any longer and reach WAKI for the registration at firstname.lastname@example.org