We all love the individual attention, and not a moment passes when we adore and admire that special set of attention given to us.
This is human nature, we all prefer to get special attention, and don’t feel it a right way, when we are given a random feel. Needless to say, but if some special treatment comes with some extra price, we don’t mind to accept it.
This very same ideology happens with your business as well, wherein consumers love to spend more time on your business if you involve a better and engaging customer experience.
Therefore, if you want to get better retention and more conversions and you want to invest in engaging your customers deeply, then an eCommerce portal, is the answer for you.
However, a question usually bugs you down, that how can you increase customer engagement in e-commerce?
Are you willing to know more?
Well, then digging out further information within this post, is the best choice you can make today, so just read further…
Power Of An Ecommerce Portal
You must understand that an ecommerce is an extremely powerful tool for your business, which helps in gaining attention, building revenue and beat the odds of competition. And this all happens, under the single roof of an ecommerce portal.
Here are easy ways to begin better engaging market for your customers through an online shopping experience.
Allow Customer Feedback
One of the harshest facts every business has to deal with is to deliver what its customers are willing to buy.
However, seems easy, but this is the toughest job, as most of the businesses stay with a misconception that they know their customers very well, but what they fail to understand that customers’ requirements keep on changing with time.
So one easy way to improve your customer engagement in e-commerce is, to let your customers give feedback and most importantly BE ALL EARS to your customers’ queries, concerns and demands, and further work on the grey areas and help your business to flourish.
Be As Simple And Accessible As Possible
Every customer, walking on the online portal, comes with an expectation, that they would get the best expected at their convenience. So you need to ensure that every minute spent on the e-commerce portal, is full of convenience and this includes the purchase process as well.
Eliminate the chaos of clustered design and many steps involved within the purchase process, which further helps the users to make a purchase without being juggled between several steps.
Engage Unhappy Customers
Indeed, customer churn is a serious problem, and this could lead to a huge loss for your profitability. Though, one of the worst facts with the unhappy customers is, that not every unhappy customer always let companies know before deciding to take their business elsewhere. Hence, you need to need to engage unhappy customers before they turn away from your business.
The best way to identify is through surveys, wherein you can get to work on the remedy before the disease turns into incurable.
Give Loyalty Programs
Another engaging strategy to be picked with your audience is through the loyalty programs. Often, people are asked how can an offer bring the loyal user base? Well to answer this, first, you need to understand that competition is fierce in today’s market. Hence more UNIQUE approach you would follow will help you to stay closer to your audience and make them loyal to you in return.
So while you still need to incentivize your customers to stick with these loyalty programs, they’re still an effective way to engage an absolutely huge number of them.
A good e-commerce portal like WAKI, never invests every effort on “selling”, but always put more emphasis on creating an everlasting relationship with the customers. This helps you to EARN the business, so next time your targeted audience come into a larger flock and stay loyal to your services.
A Word About WAKI
WAKI is an online shopping portal in Saudi Arabia, which has a sole aim to help you carve a different image for your business. It not just helps you get the recognition in the market, but also helps you to get a wider audience base, through the great number of functionalities and the features, it has in store.